ABSTRACT
This article is aimed at identifying the potential of various ethno-cultural practices in the Sasak community with a view of developing them as ethno-cultural attractions to sustain tourists to stay longer in Lombok. Various ethno-cultural practices in relation to folklore, festivals, sports, music, food, beverage, and cultural events were identified, and the tourism potentials were also measured. Data were collected by directly observing and video-recoding the ethno-cultural events, interviewing cultural leaders, religious clerics, community leaders, tourism practitioners, tourism experts, tourism workers' organizations, entrepreneurs, and governments. With content analysis, the study has identified ethno-cultural practices with the potential to be an alternative to Lombok's tourist attractions. These practices are not only essential for Indonesian multiculturalism but are also a resource for improving the economic quality of Sasak families and communities. The article also recommends strategies for this development.